The European Route of Historic Theatres Conference 2014 took place in Warsaw (Poland) on 28 April 2015.
Preceding and following the conference day, there were meetings of the theatre managers and city representatives on the various itineraries of the European Route, of the museum representatives, and the Route managers.
The topic of the conference was:
"How to reach audiences (and make them come)"
09:00 Registration
09:30 Welcome addresses
Monika Żytkowiak, Theatre Institute, Warsaw (PL)
Inauguration of the Baltic Route of the European Route of Historic Theatres
Genaro Galán García, Almagro (ES)
How a historic theatre turned a small town into a point of interest for the whole nation
Coffee break
Doug Buist, Globe Theatre, London (UK)
Marketing Shakespeare's Globe
Katrin Androschin, Embassy, Berlin (DE)
Branding - how to involve target groups emotionally
Discussion
13:00 Buffet lunch
14:30 Round table with theatre collections (AT, DE, DK, PL, SI, UK)
Our touring exhibition “The history of Europe – told by its theatres”
Coffee break
Charlotte Wood, Victoria and Albert Museum, London (UK)
Engaging over a million followers: The V&A social media story
Eline Chalmet, AGB Erfgoed – MIAT,Gent (BE)
Crowd-funding as a tool for creating awareness
Discussion
17:00 End of Conference
The conference languages were Polish, English, and German (with simultaneous translation).
Programme as of 11 March 2015.
With the support of the Culture Programme of the European Union
